Hey, I’m Doug.

I provide expert consultation in Out-of-Home advertising, offering over 12 years of experience in DOOH strategy, tech evaluations, programmatic integration, and sales team training to help businesses maximize their revenue.

Our Services

    • DOOH Ad Solutions

    • Full Media Takeovers

    • Dynamic Content Creation

    • Sales/Revenue Insight Tools goes here

    • Programmatic Expertise (PMPs, RTB, Open exchange)

    • SSP/DSP Partnerships

    • Audience Measurement

    • DOOH Tech Evaluation (Hardware/Software)

    • Software Evaluations

    • Content Management Systems (CMS)

    • AI in DOOH

    • Ad Server Migrations

    • Troubleshooting

    • Workflow Efficiency

    • Team Building & Leadership

    • 24/7 Support Models

    • DOOH Campaign Strategy

    • Cross-Channel Integration (Mobile, Social)

    • Measurement & Attribution

About Me

I am a leader in digital transformation and ad operations, renowned for delivering substantial revenue growth, building strong teams, and driving media innovations. With a passion for pushing boundaries in digital out-of-home (DOOH) advertising, I excel in leveraging new technologies to drive exponential growth and lasting business success.

I have a proven track record of leading teams and building ad operations organizations from the ground up. My exceptional achievements include the Full Media Takeover project for Manhattan DOOH and transforming LinkNYC into a leader in NYC’s digital advertising space. At Outfront Media, I built and led an ad operations team that supports over 160 people, ensuring seamless operations and strategic growth.

Known for my collaborative and inspirational leadership style, I excel in providing effective solutions to challenges, mentoring teams, and maximizing success. My expertise spans advertising, marketing, and publishing, with proficiency in tools such as JIRA, Zendesk, Tableau, Looker, Salesforce, Slack, and Google Workspace.

Recognized with company awards for exceptional performance, my ability to innovate and lead cross-functional teams makes me an invaluable asset to any organization. I consistently deliver results through a blend of collaboration, innovation, and strategic vision.

LinkNYC

The challenge was to transform this network of public Wi-Fi kiosks into a profitable advertising channel. The project involved navigating the complexities of a public-private partnership and ensuring minimal disruption to the primary function of providing public Wi-Fi. Additionally, the advertising potential of LinkNYC was untapped, with zero revenue generation at its inception.

Doug spearheaded the monetization of LinkNYC's advertising capabilities by overseeing product management for the DOOH ad solution. The solution involved building the necessary advertising infrastructure, developing an attractive advertising proposition, and driving sales and revenue growth. He collaborated closely with various stakeholders to develop and implement a successful advertising strategy.

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your OOH needs.